Use Subheadings– but do not use more subheadings than listed below
Introduction
● Signpost reader to the contents of your essay
Campaign Overview
● Identify the campaign you are focusing on ● What is the purpose (aims & objectives, key message) of the campaign? ● Who initiated the campaign? ● Who is the target audience? ● What is the time frame? ● How was the campaign funded? – outline the costs and resources for the campaign? ● What are the partnership or collaborative elements of this campaign? ● What type(s) of media have been used for this campaign? ● How is (was) the campaign evaluated and monitored?
Context of the campaign
● How does this campaign relate to recent relevant research? What is the evidence base underpinning the….
