Use Subheadings– but do not use more subheadings than listed below Introduction ● Signpost reader to the contents of your essay Campaign Overview ● Identify the campaign you are focusing….
Business Research Methods- Critically assess how “truth” is established in business and management research. Students must identify relevant research philosophies or paradigms and investigate their epistemology, ontology, and axiology
(a) Demonstrate a critical appreciation of the major steps
involved in conducting research.
(b) Demonstrate an extended understanding of various
business research designs and methods, and be able
to evaluate and explain their strengths and
weaknesses in research designs for particular projects.
(c) Demonstrate a critical appreciation of ethical issues in
research and an advanced understanding of
appropriate procedures and protocols applicable to
(d) Critically review and evaluate research literature.
(e) Design research for a particular project, explaining the
limitations, advantages, and technical and ethical
implications of the techniques employed.
(f) Select, justify and design questions suitable for a
survey instrument and be able to analyse survey data
in relation to a particular research question.
(g) Prepare a formal research proposal investigating an
innovative and/or unresolved research question
Critically assess how “truth” is established in business and management research. Students must identify relevant research philosophies or paradigms and investigate their epistemology, ontology, and axiology.
Please note that we are looking for the following:
a) Assignments must display knowledge of the relevant theory, concepts, and literature.
b) The theory and concepts must be applied to discussing the assignment question
c) Assignment focus upon contentious and problematic issues, therefore they must contain a well-argued case with an appropriate structure and obey academic conventions regarding referencing,