Category Archives: Management

Marketing Strategy for a Multinational Company

Week 8 Assignment 2 Part 2

Marketing Strategy Research Paper

Your Name

Date

Your Degree Program

Partial Fulfillment in the Requirements for MKT 505

Strayer University

 

Marketing Strategy Research Paper

Branding and Co-Branding

(Thoroughly determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Thoroughly devise your strategy for leveraging the current Lenovo brands with the new notebook product.) You do not have to hit TAB or ENTER to space over, the template is set for you.  Simply highlight and retype over this information.

Advertising Strategy

(Thoroughly propose your strategy for advertising the new notebook within other countries. Thoroughly determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they….