Hopin is an all-in-one live online events platform designed to connect distributed communities.

Students are required to develop a business model for a start-up company in the events industry that highlights key features of the business model.

Please do “Hopin”.


 Hopin is an all-in-one live online events platform designed to connect distributed communities. It is a platform where attendees can learn, interact, and connect with people from anywhere in the world. Hopin is known for their full conference capabilities: stages, networking, breakout sessions, sponsors, tickets, analytics, and sponsors.


Hopin creates event experiences through a variety of segments that are convenient for any number of people. It was founded in 2019 and is headquartered in London.

Structure but not limited to.

You can cut some point out where appropriate.



Problem: the target customers’ pain points

Solution: how the company intends to meet the customers’ needs (aka the product)

Key Resources: physical, intellectual, human, and financial assets at the company

Customer Segments: who are the target customers

Unique Value Proposition: why the customer is willing to buy the solution

Competitive Landscape: what alternatives can customers use

Competitive Advantage: characteristics not easily copied or bought elsewhere

Sales Channels: how the company will reach customers

Revenue Streams: how the company generates income

Revenue Model: framework for how the company will be profitable

Key Partners: partners and suppliers essential to the business

Cost Structure: what are the company’s costs and how should that affect pricing

Key Metrics: how the company measures success


Conclusion and Recommendations


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