Kotter’s 8-Step Approach

Think of an organization you have worked for or one with which you are very familiar. Diagnose the need for change and present a plan to transform the organization, utilizing Kotter’s 8-Step Approach.

Include the following sections headings and additional sections as needed:
Introduction
Company Overview
Diagnosis
Kotter’s 8-Step Approach
Conclusion

Writing the Final Paper
The Final Paper:

Must include a title page that includes:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted

Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use at least five scholarly sources.
Must use APA style as outlined in the approved APA style guide to document all sources.
Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.

 

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“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.”

Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant….