Marketing Strategy for a Multinational Company

Week 8 Assignment 2 Part 2

Marketing Strategy Research Paper

Your Name

Date

Your Degree Program

Partial Fulfillment in the Requirements for MKT 505

Strayer University

 

Marketing Strategy Research Paper

Branding and Co-Branding

(Thoroughly determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Thoroughly devise your strategy for leveraging the current Lenovo brands with the new notebook product.) You do not have to hit TAB or ENTER to space over, the template is set for you.  Simply highlight and retype over this information.

Advertising Strategy

(Thoroughly propose your strategy for advertising the new notebook within other countries. Thoroughly determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Thoroughly provide a rationale for the response.) Simply highlight and retype over this information.

New Market and Segmentation Variables

(Thoroughly select a country as a new market for the new notebook.  Thoroughly predicted the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics.) Simply highlight and retype over this information.

Pricing Strategy and Target Market Objectives

(Thoroughly define the company’s main types of pricing strategies and target market objectives for the new notebook. Create an introductory paragraph discussing how they need to link and correspond to each other.) Simply highlight and retype over this information.

Pricing Strategies:

Thoroughly define the company’s main types of pricing strategies for the new notebook.) Simply highlight and retype over this information.

Target Market:

(Thoroughly define the company’s main types of target market objectives for the new notebook.) Simply highlight and retype over this information.

Distribution Channels

(Thoroughly suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Thoroughly predict the manner in which these distribution channels would create utility for current and potential customers.) Simply highlight and retype over this information.

Multicounty or Global Strategy

(Thoroughly decide whether you would employ a multicounty strategy or a global strategy for the new notebook. Thoroughly provide a rationale to support the response.) Simply highlight and retype over this information.

Conclusion

(Enter your conclusion here.)  You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

 

References

(Enter your references here.)  You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.

You are required to have a minimum of 5 references cited and referenced in text.  Note: To reach the A category in the Grading Rubric, you need to exceed the Required Number of References.  Note: Wikipedia and other Websites do not quality as academic resources.

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