International Hospitality and Tourism Marketing

International Hospitality and Tourism Marketing

Assignment Format

An evaluation of the marketing environment analysis for a designated tourism and hospitality organisation AND an analysis of the available market segments and existing target markets.

Assignment Brief

The Mid-Term assignment requires you to assume the role of a marketing executive who has to evaluate the marketing environment and to assess the possible target markets for this organisation. The client is very keen for you to adhere to the following: 1. Critically analyse the external, internal and competitive environments facing the chosen organisation, drawing the findings together with a SWOT analyses to assess the organisation’s strategic position and to highlight possible strategic directions for the company. 2. Critically analyse the available market segments and the appropriate target markets for the designated….


The birth of astronomy closely followed the birth of civilization. astronomy has intrigued our ancestors since the beginning of time. The first civilization of human beings rose nearly 12,000 years ago. among them, Babylonian astronomy, from Mesopotamia, was especially high developed, based upon Sumerian astronomy. later, this Babylonian astronomy influenced Greek astronomy. Plato, eudoxus, aristotle, eratosthenes, aristarchus, hipparchus and ptolemy were all great philosophers, as well as astronomers. This topic asks you to examine astronomical achievements by ancient astronomers and compare them to a modern view.