Role of Personal Selling in IMC Program

MAKT 355 Spring 2015 semester
Project Guidelines

A. Topics you could write on as the following (select one):
1- Women in Kuwaiti Media
2- Men in Kuwaiti Media
3- Islam in Kuwaiti Media
4- Hala February in Kuwaiti Media
5- Advertising campaign effect in success the organization in the following fields:
a. Health: (Fight against Smoking, Drugs, Cancer disease)
b. Environment
c. Education
d. Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)
6- Technological Revolution in Advertising
7- Role of internet and interactive media in an IMC Program
8- Publicity Vs. Privacy
9- Public Relation Impact on company’s ability to achieve its objectives
10- Using Integrated Direct Marketing for Competitive Advantages
11- Importance of Sales Promotion in Companies IMC
12- Role of Personal Selling in IMC Program

B. If you wish to do this project individually : Total world required 2500- 3000 words
C. Or you can do it as Group Assignment 2-3 students maximum: you & other student”: Total world required 4000- 4500 words.
Note:
Female Student should work with female student, while male student should work with male student.
D. Students’ Project Outlines to be sent to the professor for approval
E. Format required:
• Font: Arial
• Font Size: 12
• Line spacing between rows: Double

F. Cover page required , and should includes the followings:
• Advertising & Promotion MRKT 355
• AUK University
• Project’s Name/ or Title:
• Prepared By student’s name:
• Student Number:
• Words count ( )
• Professor’s name:
• Date of submitting the project:
Note:
Every page of your project should include at the bottom – right corner: your First name, Last name
G. Index & Executive Summary are required
H. Citation, Bibliography, Appendix (if using) should be documented: APA/ or MLA Citation Style to be used. Website bellow shows the rule & examples
http://www.ehow.com/about_5435492_mla-vs-apa-works-cited.html

I. You will be graded on
o Cover page
o Table of content
o Executive summary
o Introduction
o Project Body/ Content: IMC Application & Implementation & analysis,
o Conclusions
o Recommendation.

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