Use Subheadings– but do not use more subheadings than listed below Introduction ● Signpost reader to the contents of your essay Campaign Overview ● Identify the campaign you are focusing….
The Service Element
Write a one page paper on the following below:
The Service Element: Services can either be an offering to be purchased (travel agent, bank, college, doctor, are all services offerings) or a services component to the sale of a physical product (warranty, guarantee, etc). In the last 15 years we have been interested in raising the quality level of all of our services offerings.
Dr. Len Berry has done considerable research in this area and has come up with the key determinants of service quality. Choose a service offering you are familiar with. Using three of the points of Dr. Berry’s model, discuss how the service offering can be improved.