What recommendations would you make to Costco management to sustain the company’s growth and improve the company’s financial performance?

Read the case study Costco Wholesale in 2018: Mission, Business Model, and Strategy available from
Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. C17 – C40.
Prepare a case study analysis of Costco which, addresses this question:
• What is your assessment of Costco’s business model and strategy?
• How well is Costco’s strategy working?
• What recommendations would you make to Costco management to sustain the company’s growth and improve the company’s financial performance?

Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. Case 4 Teaching Note Costco Wholesale Corp. in 2018: Mission, Business Model, and Strategy, p.302.
Resources:
It is recommended that students read ‘Guide to Case Analysis’ for advise on how to prepare a case study analysis. This guide is found after case 32 in your textbook Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. CA 1 – CA 12.
(Below is the Unit resource book)

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