Write a Brand Audit Report

Brand Strategy

Brand: Commonwealth Bank


Assignment Details

  1. This is an individual assessment with the goal to help you understand what gives a brand its equity.
  2. You will be assigned a brand in Week 3 and you will be required to conduct a brand audit of the assigned brand
  3. The brand audit must include a CBBE analysis of the brand, its strengths, and weaknesses as well as opportunities and threats. You will then need to make specific recommendations for the brand based on the audit


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